11.05.21
Beauty is riding high into the holidays. In the third quarter of 2021, US prestige beauty industry revenue reached $4.9 billion, a 25% increase versus Q3 2020, according to new point-of-sale data from The NPD Group.
Makeup, the hardest-hit beauty category during the pandemic, continues to show revenue increases in 2021. Sales rose 24% to $1.7 billion, according to NOD Face makeup products including blush, bronzer, highlighter and tinted moisturizer grew double digits, as did lipstick and lip gloss, according to The NPD Group. Suggesting that consumers are wearing more makeup these days, makeup setting sprays and powders as well as makeup removers also grew in revenue.
Fragrance is outperforming other segments, with Q3 revenues not only up year over year, but also increasing by a whopping 38% versus pre-pandemic 2019. Juice sales rose by nearly 50% compared to Q3 2020, driven by eau de parfums and perfumes. And we haven’t even touched the all-important holiday season just yet.
In skincare, products for the body grew faster than those for the face. From body cleansers and creams, to exfoliators and oils, body skincare sales increased in Q3 compared to 2020 and also saw significant revenue increases over 2019.
More targeted facial skincare products such as lip and eye treatments as well as serums saw healthy revenue growth in Q3, said NPD.
Hair styling products including sprays and gels continued their upward climb in Q3 as consumers returned to more aspects of normal life. Hair masks was the fastest-growing segment of the hair market in Q3, as consumers are placing greater emphasis not only on hair appearances, but on hair health.
“Today, amid many uncertainties, we are seeing glimmers of normal life return which is helping the beauty industry to experience renewed growth across all its categories,” said Larissa Jensen, beauty industry advisor, The NPD Group. “Fragrance has emerged as the brightest star and is experiencing unprecedented growth against both 2020 and 2019. With the holiday season upon us, we can expect this momentum to continue through the fourth quarter.”
Holiday Season Ahead
Beauty brands are anxious to see if consumers will pick their wares for gifting.
According to NPD’s 2021 Holiday Purchase Intentions Report, beauty ranks among the top 10 physical gifts US consumers plan to purchase this holiday season.
Among US consumers, 29% plan to spend more on holiday shopping than they did last year. More than half plan to start their holiday shopping before Thanksgiving Day.
Makeup, the hardest-hit beauty category during the pandemic, continues to show revenue increases in 2021. Sales rose 24% to $1.7 billion, according to NOD Face makeup products including blush, bronzer, highlighter and tinted moisturizer grew double digits, as did lipstick and lip gloss, according to The NPD Group. Suggesting that consumers are wearing more makeup these days, makeup setting sprays and powders as well as makeup removers also grew in revenue.
Fragrance is outperforming other segments, with Q3 revenues not only up year over year, but also increasing by a whopping 38% versus pre-pandemic 2019. Juice sales rose by nearly 50% compared to Q3 2020, driven by eau de parfums and perfumes. And we haven’t even touched the all-important holiday season just yet.
In skincare, products for the body grew faster than those for the face. From body cleansers and creams, to exfoliators and oils, body skincare sales increased in Q3 compared to 2020 and also saw significant revenue increases over 2019.
More targeted facial skincare products such as lip and eye treatments as well as serums saw healthy revenue growth in Q3, said NPD.
Hair styling products including sprays and gels continued their upward climb in Q3 as consumers returned to more aspects of normal life. Hair masks was the fastest-growing segment of the hair market in Q3, as consumers are placing greater emphasis not only on hair appearances, but on hair health.
“Today, amid many uncertainties, we are seeing glimmers of normal life return which is helping the beauty industry to experience renewed growth across all its categories,” said Larissa Jensen, beauty industry advisor, The NPD Group. “Fragrance has emerged as the brightest star and is experiencing unprecedented growth against both 2020 and 2019. With the holiday season upon us, we can expect this momentum to continue through the fourth quarter.”
Holiday Season Ahead
Beauty brands are anxious to see if consumers will pick their wares for gifting.
According to NPD’s 2021 Holiday Purchase Intentions Report, beauty ranks among the top 10 physical gifts US consumers plan to purchase this holiday season.
Among US consumers, 29% plan to spend more on holiday shopping than they did last year. More than half plan to start their holiday shopping before Thanksgiving Day.