11.23.21
Happy Dance, actress Kristen Bell’s line of premium hemp-derived CBD skincare, bath and body products, is rolling out to over 950 CVS Pharmacies across the country today.
Launched in 2020, Happy Dance was created to make trusted CBD products more widely available and relevant to mainstream consumers at an affordable price point. Today, Happy Dance’s total retail footprint now includes over 1,850 U.S. stores.
The line of CBD skin and body care products was also established to help busy moms and consumers redefine the traditional notion of self-care and find a little calm in the chaos. The brand’s core belief is that self-care should be a priority and not an obligation. Happy Dance’s signature product assortment includes All-Over Whipped CBD Body Butter, Head-to-Toe CBD Coconut Melt and Stress Away CBD Bath Bomb.
Happy Dance products are cruelty-free and undergo extensive third-party testing for heavy metals, microbiological contaminants, residual solvents and pesticides. Each product formula is evaluated through clinical testing according to cosmetic industry standards, and every product features traceable lot codes allowing customers to review product certificates of analysis.
Happy Dance made its brick-and-mortar debut at over 550 ULTA Beauty stores in March as part of its Sparked program, which spotlights some of the retailer’s brightest up-and-coming brands. In September, the brand expanded to over 900 ULTA Beauty stores within its “New & Loved” section.
Committed to social responsibility, 1% of all Happy Dance profits benefit A New Way of Life Reentry Project, a Black-owned, LA-based organization founded by activist Susan Burton that provides housing, case management, pro bono legal services, advocacy and leadership development for women rebuilding their lives after prison.