03.08.22
Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, is introducing an initiative with Paris-based multidisciplinary artist, Polygon1993, to give away nine NFT artworks inspired by Pantone 17-3938 Very Peri: Pantone Color of the Year 2022, on the eco-friendly Tezos blockchain.
As part of its Pantone Color of the Year 2022 reveal in December 2021, Pantone announced it would be building on Tezos to explore color in the digital world. The result was a collaboration with Polygon1993 to create an NFT artwork collection inspired by the Pantone Color of the Year: Pantone 17-3938 Very Peri.
The first five NFTs will be offered for free on Tezos’ largest NFT marketplace, Objkt. The first drop of two pieces will go live on March 9 at noon eastern time, and the second drop of three pieces will launch on March 10 at 7 am EST. In order to obtain the NFTs, users will need to possess a unique Tezos digital wallet. First-time NFT collectors can set up a digital wallet easily via Kukai, using DirectAuth to link an existing Google, Twitter, or Reddit account.
An additional drop of four, brand new NFTs created by Polygon1993 will be available exclusively at Tezos’ SXSW 2022 experience, Block/Space, between March 11-14, on a first-come, first-serve basis. Visitors will also be able to immerse themselves in the color and view the NFTs inside the “Very Peri” room at the activation. In addition, Laurie Pressman, the vice president of the Pantone Color Institute, and Elley Cheng, the general manager of Pantone, will discuss color and the metaverse as part of Tezos’ speaker series.
“As we further explore and create products and services for our community that complement the digital and physical landscape, we are excited to continue our partnership with Polygon1993 and Tezos to explore new avenues for creativity like NFTs and how color can influence this creation,” said Elley Cheng, vice president and general manager of Pantone.”