04.20.22
After two years of research and development, Shiseido is set to launch Ulé skincare next month. The company calls the eight SKU lineup, “a prestige, conscious skincare line.”
The brand’s name comes from the Greek word “hyle,” which in French is pronounced “ulé,” and means the fundamental matter of all things.
To maintain a “green” profile, Ulé relies on vertical farming to reduce water usage by 95% (versus traditional farming). Furthermore, the entire plant is incorporated into Ulé formulas. The line includes three product categories, including Biome Essentials, with Le Beau Reset Balancing Floral Mist and Je Suis Chill Hydra-Fortifying Moisturizer, with CBD. The Active Serums comprise Envie de Calm Restorative Serum, Oh La Plump Thirst Quenching Serum, Joie de Youth Revitalizing Serum and Tout Est Clair Regulating Serum. Within the Nutri Beauty segments, there’s Avoir It All In & Out Phyto Nutritive Oil, which can be applied on skin or ingested, and Merci Immunity Defending Nutri Cosmetics.
Shiseido says all of the formulas are a minimum of 96% natural origin. In addition, the company has banned 1,300 ingredients based on its own standards. Packaging is “biosourced,” according to Shiseido and includes lightweight glass and a 100% PCR pump.
Ulé debuts May 2 and in a 530-square-foot freestanding boutique in Paris’ Marais district and on the brand’s website. It will roll out to Europe next year.
The brand’s name comes from the Greek word “hyle,” which in French is pronounced “ulé,” and means the fundamental matter of all things.
To maintain a “green” profile, Ulé relies on vertical farming to reduce water usage by 95% (versus traditional farming). Furthermore, the entire plant is incorporated into Ulé formulas. The line includes three product categories, including Biome Essentials, with Le Beau Reset Balancing Floral Mist and Je Suis Chill Hydra-Fortifying Moisturizer, with CBD. The Active Serums comprise Envie de Calm Restorative Serum, Oh La Plump Thirst Quenching Serum, Joie de Youth Revitalizing Serum and Tout Est Clair Regulating Serum. Within the Nutri Beauty segments, there’s Avoir It All In & Out Phyto Nutritive Oil, which can be applied on skin or ingested, and Merci Immunity Defending Nutri Cosmetics.
Shiseido says all of the formulas are a minimum of 96% natural origin. In addition, the company has banned 1,300 ingredients based on its own standards. Packaging is “biosourced,” according to Shiseido and includes lightweight glass and a 100% PCR pump.
Ulé debuts May 2 and in a 530-square-foot freestanding boutique in Paris’ Marais district and on the brand’s website. It will roll out to Europe next year.