08.29.22
Unilever’s Persil, Skip and Omo brands are launching what the CPG giant is calling their most sustainable laundry capsules yet.
Unilever says its "Dirt Is Good" brand (DIG, a.k.a. Persil, Skip and Omo brands)—will launch a new capsule that’s designed to deliver stain removal as well as significant reductions in carbon emissions and plastic waste.
The capsules have been reformulated and optimized for use in cold (20°C and below), short laundry cycles. The move that reduces Unilever’s manufacturing greenhouse gas emissions by 16% and will help consumers save up to 60% energy per use at home and equivalent greenhouse gas emissions associated with the use of the product, without compromising on the top cleaning performance.
Building on Unilever’s Clean Future strategy, through which the company is investing €1 billion over ten years to change the way cleaning products are created, manufactured and packaged, the re-engineered capsules contain powerful biodegradable active ingredients, 65% of which are derived from plant sources. The packaging is kinder to the planet, too, notes Unilever.
For the first time ever, the capsules will be sold in a plastic-free, fully recyclable cardboard box, a move set to save around 6,000 tonnes of plastic per year, the equivalent in weight to 500 double-decker buses.
Half the cardboard is recycled, the rest is from Forest Stewardship Council-certified forests, in line with Unilever’s commitments to reduce plastic packaging and achieve a deforestation-free supply chain. The box, designed in partnership with Graphic Packaging International, is built to lock out moisture even more effectively than current plastic packaging to prevent capsules from sticking together. It’s also easier to open and close, yet it's also child-safe and fully recyclable.
“Through our Clean Future strategy, our ambition is to make our brands the compelling choice for consumers by bringing real innovations to mass market products,” said Dr Keith Rutherford, head of global innovation, Unilever Home Care R&D.
“The level of research, development, and manufacturing and supply chain overhaul that goes into pulling these innovations together in a single product shouldn’t be underestimated. The breakthrough formulation, format and packaging are the work of multiple R&D teams, and we couldn’t be prouder of the result. The new generation DIG capsule and packaging are truly industry leading.”
The global roll-out of the new capsules will first launch in France, followed by other regions, according to Unilever.
Unilever says its "Dirt Is Good" brand (DIG, a.k.a. Persil, Skip and Omo brands)—will launch a new capsule that’s designed to deliver stain removal as well as significant reductions in carbon emissions and plastic waste.
The capsules have been reformulated and optimized for use in cold (20°C and below), short laundry cycles. The move that reduces Unilever’s manufacturing greenhouse gas emissions by 16% and will help consumers save up to 60% energy per use at home and equivalent greenhouse gas emissions associated with the use of the product, without compromising on the top cleaning performance.
Building on Unilever’s Clean Future strategy, through which the company is investing €1 billion over ten years to change the way cleaning products are created, manufactured and packaged, the re-engineered capsules contain powerful biodegradable active ingredients, 65% of which are derived from plant sources. The packaging is kinder to the planet, too, notes Unilever.
For the first time ever, the capsules will be sold in a plastic-free, fully recyclable cardboard box, a move set to save around 6,000 tonnes of plastic per year, the equivalent in weight to 500 double-decker buses.
Half the cardboard is recycled, the rest is from Forest Stewardship Council-certified forests, in line with Unilever’s commitments to reduce plastic packaging and achieve a deforestation-free supply chain. The box, designed in partnership with Graphic Packaging International, is built to lock out moisture even more effectively than current plastic packaging to prevent capsules from sticking together. It’s also easier to open and close, yet it's also child-safe and fully recyclable.
“Through our Clean Future strategy, our ambition is to make our brands the compelling choice for consumers by bringing real innovations to mass market products,” said Dr Keith Rutherford, head of global innovation, Unilever Home Care R&D.
Mass Market Laundry Innovation
Unilever’s ambition: to make its products the compelling choice for consumers by bringing real innovations to mass market products, according to Dr. Rutherford.“The level of research, development, and manufacturing and supply chain overhaul that goes into pulling these innovations together in a single product shouldn’t be underestimated. The breakthrough formulation, format and packaging are the work of multiple R&D teams, and we couldn’t be prouder of the result. The new generation DIG capsule and packaging are truly industry leading.”
The global roll-out of the new capsules will first launch in France, followed by other regions, according to Unilever.