02.07.23
Foraying into the market with seven skus, hair care brand Not Your Mother’s is bringing high-quality, salon-inspired hair care products to Walmart stores across Canada, as well as Walmart.ca.
According to the brand, Not Your Mother’s reimagines haircare, building in benefits consumers didn’t know were possible and transforming salon treatments and the latest haircare trends into at-home realities. Not Your Mother’s formulas use quality ingredients that are as efficacious as they are clean, offering products that are cruelty-free and free of dyes, parabens and sulfates.
Clean Freak Refreshing Dry Shampoo (travel size, $9.97)— Not Your Mother’s Clean Freak Refreshing Dry Shampoo provides a freshly washed look and soft feel by absorbing the excess oil that builds up in the scalp and hair. Formulated with natural barley and rice starches, the dry shampoo delivers optimum oil absorption while imparting a citrus fresh scent.
Beach Babe Texturizing Dry Shampoo ($9.97)— Not Your Mother’s Beach Babe Dry Shampoo provides a care-free, tousled look and soft feel by absorbing the excess oil that builds up in scalp and hair. Formulated with natural barley and rice starches, it delivers optimum oil absorption while imparting a toasted coconut scent.
Plump for Joy Body Building Dry Shampoo ($9.97)— Not Your Mother’s Plump for Joy Dry Shampoo revives lifeless locks and gives consumers a soft feel in a matter of minutes by absorbing the excess oil that builds up in the scalp and hair. Formulated with natural barley and rice starches, product delivers optimum oil absorption while imparting an orange mango scent.
Curl Talk Defining Cream ($9.97)— Not Your Mother’s Curl Talk Defining Curl Cream helps curly-haired consumers achieve clearly defined curls and added bounce within their day-to-day styling routine. It delivers maximum definition, but also works to seal in moisture, control frizz and add shine while imparting a citrus jasmine scent. Formulated with Not Your Mother’s with Rice Curl Complex —a blend of rice, keratin amino acids and enzymes— the Curl Talk Defining Cream will hydrate, condition, and enhance the retention of curls.
Curl Talk Frizz Control Sculpting Gel ($9.97)— Not Your Mother’s Curl Talk Frizz Control Sculpting Gel bends the rules of a typical gel to give consumers the best of both worlds: highly defined curls that still have their natural movement. Formulated with Not Your Mother’s with Rice Curl Complex —a blend of rice, keratin amino acids and enzymes— Curl Talk Frizz Control Sculpting Gel will hydrate, condition, and enhance the retention of curls and impart a citrus jasmine scent.
Clean Freak Activating Mousse ($9.97)— Not Your Mother’s Curl Talk Activating Mousse is the go-to for achieving the perfect balance of having defined, enhanced curls with a lightweight and touchable hold. As the Curl Talk Activating Mousse is working to add definition to your curls, it’s also providing long lasting protection against humidity, which will have curls thriving in any environment. It also delivers a boost of frizz control and moisture for your curls while imparting a citrus jasmine scent.
Beach Babe Texturizing Sea Salt Spray ($9.97)— Not Your Mother’s Beach Babe Texturizing Sea Salt Spray is what marketers are calling the “secret weapon” to achieving signature tousled waves to give off that day at the beach vibe. Formulated with dead sea salt and sea kelp, Not Your Mother’s Beach Babe Texturizing Sea Salt Spray creates separation and body and leaves hair with a texturized, matte finish and toasted coconut scent.