03.19.23
Skin care brand Laneige has launched its new Hydration Deep Dive campaign featuring US celebrity partner Sydney Sweeney to spotlight the bestselling Water Bank Blue Hyaluronic Cream Moisturizer, Water Bank Blue Hyaluronic Gel Moisturizer, and Water Bank Blue Hyaluronic Serum.
"I like to call the Laneige Water Bank Cream Moisturizer my ‘desert island’ product, the one that I can’t live without as it keeps my skin hydrated all day long and helps strengthen my skin’s moisture barrier—especially for these long days (and nights) on set,” says Sweeney. “Since I've been using it, my skin has never been so dewy and smooth.”
Hydration Deep Dive follows Sweeney as she dives into 100-hour hydration with Water Bank Blue Hyaluronic Cream Moisturizer. Laneige travels with Sweeney through an underwater world drenched in an ethereal, aquatic glow where she discovers the science behind Water Bank, the future of hydration: micro-sized Blue Hyaluronic Acid molecules that absorb quickly and deeply into skin. Sweeney emerges dewy and radiant thanks to its moisture-locking benefits.
Water Bank Blue Hyaluronic Gel Moisturizer strengthens the skin’s moisture barrier while delivering a wave of 48-hour hydration, all in a cooling, refreshing formula for combination to oily skin types. With two lightweight textures, Water Bank Cream Moisturizer and Gel Moisturizer provide long-lasting hydration for every skin type.
Water Bank Blue Hyaluronic Serum provides a 575% increase in hydration level immediately after use. The serum also visibly firms, improves the look of skin’s elasticity, and features a lightweight formula skin will soak up.
The Water Bank Blue Hyaluronic Collection, powered by the brand’s 25 years of expertise in Water Science. Water Bank Blue Hyaluronic Cream Moisturizer, $40, Water Bank Blue Hyaluronic Gel Moisturizer, $40, and Water Bank Blue Hyaluronic Serum, $45, are available at us.laneige.com, Sephora.com, in Sephora stores and Amazon.