05.16.23
It’s no surprise that social media drives makeup trends and defines beauty in any given moment.
From rebellious twists on the classic smokey eye, to the latest underpainting techniques, these viral looks inspire followers to try their hand and wear them their own way.
To celebrate the ever-evolving nature of beauty and the endless creative possibilities makeup brings, this month YSL Beauté launched “Drop The Look.” The exclusive video series follows Global Beauty Director Tom Pecheux as he reimagines social media's most influential trends through a couture lens that can only be YSL Beauté.
Following the viral success of the first episode featuring Yasmin Finney, YSL Beauté gets ready to Drop The Look once again, this time with a fresh take on a Couture Summer Glow in a new video starring model Lila Moss, daughter of Kate Moss.
With more than 493,000 followers on Instagram, 20-year-old model Lila is redefining conventional attitudes and brings a modern perspective to how we talk about beauty, the brand says.
Having shot her first Vogue cover at 19, Lila has also appeared in AnOther magazine and Dazed & Confused. She has also worked with globally renowned photographers such as David Sims, Steven Meisel and Tim Walker. All the while experiencing immense success at a young age, Moss is determined to encourage beauty lovers everywhere to allow their inner beauty to shine.
"Staying authentic to yourself and using makeup for self-expression are two really important things to me, so I was really happy to be a part of the YSL Beauty Drop The Look series,” she said. “Encouraging others to be their authentic selves. Working with Tom Pecheux was amazing and I can't wait to see all the new looks people try out."
The Couture Summer Glow
In celebrating individuality and empowering viewers with inspirational makeup looks they can make their own, Drop The Look takes consumers behind the scenes with one of the world's most foremost makeup artists as he shares an intimate conversation with an influencer.
Inspired by this season's naturally glowing social media trend, Pecheux reinterprets the look on Lila Moss in a way that's YSL Beauté. Using the Beauty brand icons, Pecheux shows consumers how to create luminous skin with a hint of bronze, naturally-defined eyes and a peachy pop of color on the lips and cheeks.
The Couture Summer Glow was created using NU Bare Look Tint for a soft glow and 24-hour hydration. Pecheux also added Touche Éclat illuminating pen, then NU Halo Tint Highlighter in NU Gold beneath Lila's eyes and on the Cupid's bow. For a bronzed, contoured effect, he applied NU Halo Tint Highlighter in NU Bronze, then NU Lip & Cheek Balmy Tint in Pinch to the apples of the cheeks, blending all the products together seamlessly for a peachy natural glow. He followed with Lash Clash mascara in No. 1 Black on the top lashes, smudging a little onto the upper eyelid before applying Lash Clash mascara in No. 2 Brown to the lower lashes. To finish the look, Pecheux applied Rouge Volupté Shine Candy Glaze in No. 15 for a glossy summer lip finish.