06.13.23
Charlotte Tilbury has launched its first mobile app aimed at helping customers locate the right products while providing application tips.
Pegged “Charlotte Tilbury: Easy Beauty For You,” the app offers makeup tutorials, red carpet look breakdowns and shade matching and skin analysis tools. Consumers in need of one-on-one virtual consultations with the brand’s professional makeup artists can book those as well with a swipe.
Charlotte Tilbury first unveiled its skin analysis tool in May, which assesses skin care needs like hydration, dark circles, enlarged pores and wrinkles through a series of questions and a selfie, and make recommendations accordingly.
Airbrush Flawless Lip Blur Liquid Lipstick
Coinciding with the app's launch is the brand’s new Airbrush Flawless Lip Blur Liquid Lipstick by Bella Hadid, available exclusively on the Easy Beauty for You app. Available in eight shades for $35 each from nude-pink to ruby red, the lipstick contains powder blur technology to delivers bold color with a perfected, powder-matte finish that feels weightless on the lips; hyaluronic acid to provide instant hydration while helping lips to retain moisture over time for a softer, smoother look and feel; and film forming resin to create a smoothing, soft-focus film that helps lip color to last longer for up to 12 hours.
In November 2021, Obsess, a leading experiential e-commerce platform that enables brands to create interactive, shoppable online virtual stores and showrooms, launched “Shop with Friends,” a feature that enables consumers to shop in virtual stores together with groups of friends. Charlotte Tilbury was among the brands giving its customers a way to turn online shopping into a more engaging, intuitive and human-centered shopping experience. The feature brought the 3D virtual shopping experience to life, driving discovery, dwell time, average order value and conversion for leading brands, while enabling them to reach new consumer audiences through word-of-mouth as shoppers directly invite friends and family members to join them to shop virtual stores.
At Charlotte Tilbury’s store, called Charlotte’s Virtual Beauty Gifting Wonderland, customers were guided by a magic Charlotte avatar.