07.31.23
Burberry has unveiled the new Burberry Goddess Eau de Parfum for women.
The fragrance is billed as a unique gourmand aromatic fragrance led by a powerful trio of distinct vanillas. Collected by hand, the beans spend five to seven weeks drying in the sun. They are then stored in wooden boxes to mature and develop their sweet signature aroma.
During the process to create the perfect vanilla accord, the precious vanilla was wrapped with notes of bright lavender diva essence from Provence and earthy notes of cocoa and ginger roots, creating an aromatic balance to each vanilla.
Marking Burberry’s first refillable fragrance, the bottle boasts an elegant design. The gabardine-inspired gold label on the outer casing references Burberry’s long-standing heritage, whilst the archive-inspired bottle is modernized with a gold medallion.
Campaign Featuring Burberry Beauty Ambassador Emma Mackey
The launch is supported by a campaign featuring British-French actress and new ambassador for Burberry Beauty, Emma Mackey.
The campaign presents a story of self-discovery inspired by the collective strength and power of a pride of lionesses. Created with live footage of lionesses in their natural environment and the latest CGI technology, Burberry creates an imaginary world where Emma Mackey and the pride come together as one.
Embodying the spirit of the Burberry Goddess Eau de Parfum, Emma channels the strength of the pride, igniting the power within to discover her inner confidence and ascend the peak ahead of her. Echoing Shygirl in the overlaid vocals, “one of me, but I’m not the only one, we are many burning like the sun,” the lionesses represent the collective power of female strength and support and the fact that together, they can all discover their inner goddess and achieve the extraordinary.
Burberry Goddess is available in 10, 30, 50 and 100 milliliter bottles.
Burberry Goddess shower gel, body lotion and refill (150 ml) complete the collection available from July 31 on Burberry.com, in Burberry stores and from select retailers.