08.16.23
Proven, an expert in personalized skincare, has extended its partnership with prestige beauty retailer Sephora, bringing Proven’s leading skincare personalization technology and skincare solutions to 10 Sephora brick-and-mortar locations nationwide.
The partnership, which marks Proven’s first entrance into retail and Sephora’s first move into skincare personalization, launched digitally in January. Nearly 80% of those who purchased Proven through the Sephora digital experience have become subscribers.
“Proven has designed a brick-and-mortar skincare personalization experience in Sephora stores that does not compromise on formula, quality, or delivery,” said company co-founder and CEO Ming S. Zhao. “This has not been easy, but working alongside the amazing team at Sephora, we have built something unique that will allow even more consumers to build a long-term relationship with our brand. I’ve always said that personalization is the future of skincare, and this partnership extension coupled with the overwhelmingly positive reception to our digital launch proves that to be true. All of us at Proven continue to be proud to be partnering with Sephora and to provide an entirely new customer base with skincare solutions as unique as they are.”
The brick-and-mortar experience consists of interactive video displays where customers scan a QR code to take Proven’s three-minute skin genome quiz to formulate their personalized skincare. Sephora beauty advisors will be present to answer any questions. Using the answers to the quiz, Proven's algorithm instantly analyzes millions of factors to select the best ingredients for their skin. Proven also adjusts its formulations every eight weeks to evolve with the customer based on key factors including changing seasons, the skins’ tolerance to active ingredients, geographical moves, aging and pregnancy. As a customer’s skin changes, their skincare evolves with them, according to the brand.
Customers are able to conveniently checkout on their phones, have their products shipped directly to their homes and learn about the benefits of personalized skincare throughout the in-store experience.
Brick-And-Mortar Locations
Proven and Sephora have collaborated for many years. In 2018, Proven participated in Sephora Accelerate, the retailer’s brand incubation program dedicated to building a community of innovative, inspirational brand founders in beauty. The companies began planning this partnership in August 2021.
The brick-and-mortar experience is available at the following Sephora locations: Americana, Glendale, CA; The Grove, Los Angeles, CA; Valley Fair, Santa Clara, CA; Pembroke Pines, FL; Lakeside, Metairie, LA; Somerset, Troy, MI; Garden State, Paramus, NJ; Soho, New York, NY; North Park, Dallas, TX; and Tysons Corner, VA.