08.17.23
Hair care brand IGK is bringing that #bighairenergy with two new products: Pick Me Up Maximum Lift Root Boost Spray and Body
Language Rice Water Plumping and Thickening Mist.
Inspired by tubing mascara, Pick Me Up ($29) features transparent microfibers that grip onto hair to create density for immediate fuller and thicker hair. The product is backed by clinical claims that result in two times instant root life; 72-hour volume; and 84% instant increase in hair volume. Key ingredients include transparent microfibers that grip to hair strands to thicken and help build density; green tea extract that contains caffeine and antioxidants for scalp and hair support; and fulvic acid, which is a potent anti-inflammatory for scalp and hair support.
Body Language ($34) is a heat-activated prep mist formulated with a Triple Rice Blend and Vegan Liquid Collagen for elasticity and plumping. Key ingredients include triple rice blend that detangles, plumps and adds shine; vegan liquid collagen, which improves moisture levels and increases elasticity and plumpness; and thickening pea peptides, which instantly increase the diameter of hair strands for thicker-looking hair. Clinical claims include 24-hour volume and 130% instant increase in hair volume.
Products are available on IGKHair.com and Ulta.
Additional Reading
Last year, professional skateboarder, Olympian and six-time X Games Gold Medalist Leticia Bufoni partnered with IGK Hair Care to work with the brand on content creation and community development to reach a new, untapped audience.