10.05.23
Lancer Skincare, a Beverly Hills-based brand by celebrity dermatologist Dr. Harold Lancer, has appointed Marc Kravets as CEO.
Kravets will oversee the company’s strategic vision, financial stewardship, and robust e-commerce expansion efforts. He brings nearly two decades of global digital marketing experience, having previously served in leadership roles at Alchemee, formerly, The Proactiv Company, Murad and Havas Edge.
The Three-Step Regimen That ‘Launched It All’
Leading with his “From Practice To Product'' philosophy, Dr. Lancer developed a full range of award-winning products, beginning with the iconic three-step regimen that launched it all, The Lancer Method. Decades later, the brand has become a trusted skincare staple for global consumers, industry notables and even Hollywood’s elite.
The appointment comes at a vital time as the eponymous brand prepares for a strong catalog of launches and expansion in 2024.
"We are incredibly excited to welcome Marc into the Lancer Skincare family,” said Dr. Harold Lancer, founder of Lancer Skincare. “As a true industry force, Marc has a proven track record of scaling DTC brands, making him the ideal leader as we embark on a new chapter of growth and innovation.”
At Lancer, Kravets will spearhead expanding the company’s digital footprint, managing financial health, maximizing sales channels and fostering an inclusive culture of innovation and excellence.