10.16.23
Revision Skincare, a medical grade professional skincare brand, is introducing a new brand campaign.
“The Science Is Black and White” highlights what Revision Skincare calls its "decades-long dedication to results-driven products," emphasizing there are no gray areas when it comes to clinically-proven solutions.
Revision Skincare is celebrating the launch of the new campaign with a visual shift to all black and white imagery across its website and social channels, starting today, October 16.
"As a leader in professional skincare, we're proud to launch a campaign that is as powerful and disruptive as our clinically proven and award-winning products," said Michael Sabbia, chief marketing officer, Revision Skincare. "Our black and white packaging served as inspiration for this campaign and how we think about our scientific approach, to demonstrating product superiority."
New Innovation
The company is also touting its newest innovation, C+ Brightening Eye Complex. It is billed as a comprehensive solution for brighter eyes that helps reduce dark circles and under-eye puffiness. C+ Brightening Eye Complex is formulated using the brand's MelaC+ Technology that features 10% THD ascorbate and other powerhouse ingredients that work in synergy, utilizing multiple unique pathways to leave the under-eye area brighter, de-puffed and refreshed.
"Under eye dark circles and puffiness are the No. 1 and 2 biggest needs in eye care," said Sabbia. "We have delivered the first clinically proven under eye treatment that works by decongesting the microvascular network and alleviating excess fluid accumulation and stagnant blood flow by 49%. Our clinical rigor was proven by utilizing laser doppler to measure microvascular congestion as well as Canfield's RBX Technology to show improvement in dark eye circles."
In a 12-week clinical study with C+ Brightening Eye Complex used twice daily 84% saw an improvement in the appearance of dark circles; 87% said their under-eye area looked improved; and a majority of subjects said they saw an improvement in the appearance of under-eye puffiness and brightness; and a majority of subjects said their eyes looked refreshed and more youthful.