10.23.23
Market Defense, a leading full-service global marketplace agency for beauty brands, has appointed Lisa Raimondo as its new chief commercial officer.
Including 10 years in Proctor & Gamble's Personal Care unit, Raimondo comes aboard with a proven track record leading sales teams in private equity tech companies, venture capitalist backed startups and SaaS platforms.
Raimondo's experience includes her tenure as associate marketing director, global hair color at Procter & Gamble. There, her aptitude for strategic planning, brand management,and talent retention led to P&G's first billion-dollar hair color business with Global Koleston Retail Hair Color. She went on to lead sales teams in securing crucial partnerships & revenue growth at Marketing services company Catalina, Marketing-tech company Claritas, and her most recent role as vice president (Head of) sales for Magnetic Mobile, a VC-backed tech start up focused on digital strategy through augmented reality.
Market Defense represents clients like Droplette, one of Time Magazine’s Best Inventions of 2022; Allure's Best Clean Skincare brand Alpyn Beauty; and the Oprah O award-winning Iles Formula. Unilever-backed client Tatcha garnered multiple accolades in 2023, securing recognition from the National Eczema Association.
"Stepping into the CCO role at market defense during such a transformative time is an exhilarating opportunity," said Raimondo. As a global brand & sales leader, I've always believed in knowing consumers and keeping them at the heart of business-based choices, which includes meeting them where they are and anticipating where they are going. Through both of those lenses, it's Amazon. I look forward to leveraging my experiences serving some of the world's biggest enterprise brands in Beauty & beyond, to help clients accelerate their growth on Amazon & other Global Marketplaces."
About Market Defense
Market Defense operates marketplace businesses on behalf of its clients, providing deep expertise in account management, brand protection, value added logistics and performance marketing for Amazon, Walmart, Mercado Libre,and other marketplaces around the world. Its portfolio of beauty brands includes influential legacy brands like Dr. Dennis Gross and Philip B, as well as female-founded indie brands like Jillian Dempsey and Sara Happ.