01.12.24
Luxury haircare brand Kérastase has named actress Sydney Sweeney its new global brand ambassador.
“For me, there is something in beauty about being creative, being myself and being a strong believer in my actions,” said Sweeney. “I feel all the Kérastase campaigns always capture these themes, and of course they are always très très chic. I'm excited to show you what we've been up to."
Sweeney’s breakout roles include popular television series “Euphoria” and “The White Lotus,” both of which landed her double Primetime Emmy nominations in the same year.
Back on screen in the romantic-comedy “Anyone But You” and action-thriller “Madame Web,” 2024 will see Sydney reach even higher heights as Kérastase’s global ambassador.
Global Brand President Rosa Carriço said the actress’s fearlessness in role selection and beauty and style choices made her a perfect match for the brand.
"I was drawn to Sydney's warmth and magnetism both on and off-screen,” said Carriço. “She speaks to her communities with passion, focus and a sense of humor that makes you feel like you instantly know her. This is the Kérastase woman. One who dares and one who embraces their own journey."