01.23.24
New research led by Method, a leading personal care and cleaning brand, reveals that Gen Z and Millennials see the shower as a transformational experience.
As high as 89% of those surveyed have had great ideas in the shower, and 58% say taking a relaxing shower helps them feel like the best version of themselves.
To celebrate the transformational power of the shower, Method is pulling back on the curtain of its new personal care creative platform called "Unleash Your Inner Shower.”
Nearly half of Americans surveyed feel like the best version of themselves in showers, and even more report using that time to think about major life decisions. Over half of people feel more open-minded, creative and less anxious in hot showers, whereas 87% of those who take cold showers make significant life decisions from mustering the courage to ask out a crush to quitting their day job in pursuit of their dream.
Elevating Shower Experiences With Flower Power
"Unleash Your Inner Shower" celebrates these transformational moments and encourages people to harness the inspirational, confident and creative energy they feel in the shower, otherwise known as their "inner shower," and share it with the world. The platform celebrates every shower, whether it's a long shower (which Gen Z reports to take the most of), a cold shower which 46% who take prefer in the morning, or the 51% of people who prefer a scalding hot shower that can change the way they feel about the day.
When it comes to selecting their shower products, 83% of people say they consider the design and aesthetic, and 46% of people believe the fragrances they use in the shower can improve their mood.
With the expansion of its hair care line, Method now offers a complete personal care regimen (shampoo, conditioner, body wash, deodorant and lotion) to help consumers curate the perfect shower vibe. Method's six new shampoos and conditioners are individually designed to address key hair needs: hydration, volume and everyday cleansing, and are available in the brand's most in-demand fragrances.
With the expansion of its hair care line, Method now offers a complete personal care regimen (shampoo, conditioner, body wash, deodorant and lotion) to help consumers curate the perfect shower vibe. Method's six new shampoos and conditioners are individually designed to address key hair needs: hydration, volume and everyday cleansing, and are available in the brand's most in-demand fragrances.
Method's in-house design studio took design inspiration for the “Unleash Your Inner Shower” platform from the colorful flower power movements of the 1960s, emotional rock posters and energizing retro campaigns. Through mixed media, the studio team dialed up Method's legacy of design and creativity via 2D and 3D graphics, lines, and symbols to create a current yet vintage embodiment of the transformational power of the shower.
New Products to Elicit the Shower Vibe
The new hair care products boast long-lasting fragrance are formulated without parabens, silicones, sulfates or dyes, and are safe for color-treated hair. Method’s products are made with cruelty-free ingredients and bottles with 80% recycled plastic (PCR).
Daily Zen Shampoo and Conditioner contain cucumber, seaweed and green tea.
Pure Peace Volumizing Shampoo and Conditioner contains peony, rose water and quinoa protein for a floral escape.
Simply Nourish Moisturizing Shampoo and Conditioner contain coconut, rice milk and shea butter.
Partnership with Coachella
Showerers across the country can see this platform come to life in a cross-channel, digital-first approach across connected TV, paid social and programmatic display (online video and audio). As an official partner of the 2024 Coachella Valley Music and Arts Festival, Method will bring "Unleash Your Inner Shower" to concertgoers as the creative platform's first immersive experience, helping them discover their "inner shower."
As part of its ongoing mission to help close the hygiene access gap, Method continues its multi-year founding partnership with Simply the Basics' Hygiene Bank Association. With a goal of bringing the transformational benefits of the shower to all, Method and Simply the Basics work to make hygiene essentials, like shampoo, soap and deodorant more accessible.
Method products are available in national retailers both in-store and online.