01.31.24
Blo Blow Dry Bar and LashKind, an innovative brow and lash franchise concept, has appointed Corey Wilde as vice president of franchise development.
Wilde comes from 25 years of leadership experience in franchise development for both domestic and internationally-recognized brands such as Bruster's Ice Cream, Cold Stone Creamery, Kahala Brands and Togo's Eateries. His fundamental strengths in franchise development include international and multi-unit development, lead generation marketing and prospecting, retail leasing, ground-up retail development, franchise operations and real estate site selection.
"I'm looking forward to bringing the Blo and LashKind brands into urban and suburban markets across the US and Canada," Wilde said. "Starting a business can be overwhelming, but we do our best to make it fun – that's just part of our corporate culture. Sustainable and strategic growth will remain a priority as we align with business savvy entrepreneurs, and utilize a methodical approach to guiding and supporting them through each step of their journey."
In his new role with Blo and LashKind, Wilde's focus will be to integrate new franchisees into the system and strategically expand the brands' footprints within key US and Canadian markets. He also plans to focus on refining the discovery and awarding process, and usher in new franchisees that prioritize involvement in their communities. In onboarding new franchisees, Wilde will play a significant role in ensuring they're focused on the fundamentals of business ownership, goal setting and profitability while helping existing franchisees grow and broaden their portfolios.
‘Proven Business Model’
With the next wave of growth underway, company leadership has identified the northeast, southeast and midwest regions as prime growth markets for the brands. With a proven business model that offers multiple revenue streams, LashKind serves as the ideal opportunity for those wanting to enter the franchise space.
"With Corey's previous experience, we know he will play a pivotal role in driving our next era of growth," said Vanessa Yakobson, CEO of Blo Blow Dry Bar and LashKind. "His background and experience in growing brands speaks volumes to the value he brings. As we look to the future, we are confident that Corey is the right fit for our leadership team and will deliver positive franchise development results."
The global salon services market is currently valued at $230.6 billion and expected to experience continuous growth. With consumers placing a greater focus on experience, the Blo Blow Dry Bar and LashKind business models are “primed to match their growing demands” say the brands.
Blo Blow Dry Bar has 150 locations nationwide while emerging brand LashKind has five locations in various stages of development.
Blo Blow Dry Bar and LashKind are currently seeking single and multi-unit operators to join both brand's rapid expansions. For information about Blo's franchise opportunities visit franchise.blomedry.com, and for more on LashKind's franchise opportunities, visit lashkindfranchise.com/contact-us.