02.01.24
Customized skincare company Curology is entering the hair care category with a personalized prescription hair growth treatment. The telehealth company contends its new Hair Formula contains clinically proven ingredients that help to regrow hair in as little as three months.
Curology will leverage the same telehealth, personalizated and multi-ingredient compounding approach as it does with skincare. The new personalized hair treatment formula is prescribed by a licensed dermatology provider (PAs, NPs, MDs, DOs) that under the guidance of board-certified dermatologists, according to the brand.
Hair FormulaRx is designed to treat androgenetic alopecia, commonly known as male and female pattern hair loss.
Formulas will contain three active ingredients, which may include finasteride and spironolactone, which have been shown to help prevent hair loss, and minoxidil, which has been shown to improve hair growth within three to 12 months of use.
If topical minoxidil is included in a customer’s Hair Formula, Curology says it offers higher strengths of minoxidil than what is available over the counter.
"At Curology, we believe the scalp is an extension of our skin, and that healthy hair starts with a healthy scalp. As experts in skin, our own licensed dermatology providers are specially trained to treat hair loss," said Heather Wallace, CEO of Curology. "We wanted to find a solution that works by leveraging our core strengths of compounding multiple ingredients, using dermatology providers to diagnose via telehealth, and prescribing a personalized formula designed to target our patients' specific goals."
A June 2023 survey fielded by Curology's consumer insights team found that 63% of males notice hair loss by age 30.
In addition to bringing this new product to market, Curology is running a 360-degree integrated campaign called "Follicle Fitness" that hones in on the science of hair loss through a 1980s workout lens.
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Curology will leverage the same telehealth, personalizated and multi-ingredient compounding approach as it does with skincare. The new personalized hair treatment formula is prescribed by a licensed dermatology provider (PAs, NPs, MDs, DOs) that under the guidance of board-certified dermatologists, according to the brand.
Hair FormulaRx is designed to treat androgenetic alopecia, commonly known as male and female pattern hair loss.
Formulas will contain three active ingredients, which may include finasteride and spironolactone, which have been shown to help prevent hair loss, and minoxidil, which has been shown to improve hair growth within three to 12 months of use.
If topical minoxidil is included in a customer’s Hair Formula, Curology says it offers higher strengths of minoxidil than what is available over the counter.
"At Curology, we believe the scalp is an extension of our skin, and that healthy hair starts with a healthy scalp. As experts in skin, our own licensed dermatology providers are specially trained to treat hair loss," said Heather Wallace, CEO of Curology. "We wanted to find a solution that works by leveraging our core strengths of compounding multiple ingredients, using dermatology providers to diagnose via telehealth, and prescribing a personalized formula designed to target our patients' specific goals."
A June 2023 survey fielded by Curology's consumer insights team found that 63% of males notice hair loss by age 30.
In addition to bringing this new product to market, Curology is running a 360-degree integrated campaign called "Follicle Fitness" that hones in on the science of hair loss through a 1980s workout lens.
Additional Reading
Curology’s Personalized Skincare Now Available at Target
Curology Adds Future Proof to Personalized Rx Skincare Line