02.01.24
NYX Professional Makeup will debut its first Super Bowl commercial with rapper Cardi B to promote its new Duck Plump High Pigment Plumping Lip Gloss.
"NYX is a brand that I've used since high school and that's why it's so special to partner with them for this campaign," said Cardi B. "NYX has always made the best, affordable products, and that's why I still use them today. We had a lot of fun making this over-the-top, hilarious commercial and I can't wait for everyone to see."
Featuring the brand's latest viral product, Duck Plump High Pigment Plumping Lip Gloss, the spot aims to flip the script on male stereotypes with a humorous look at the extreme plumping sensation of the gloss, which the brand said will leave audiences laughing.
"NYX Professional Makeup is a brand rooted in entertainment," said Denée Pearson, global brand president. "For our 25th year, we wanted to make history with our first-ever Big Game commercial and our first major celebrity partnership. We've gone big, creating the ultimate entertainment content made to be bold, colorful and fun while celebrating powerful women. There is no better partner than Cardi B—a global icon who is both a major makeup lover and trendsetter. We are excited to bring NYX to the forefront of culture on the ultimate entertainment stage."
Today, the brand launched its new shade, “Cherry Spice,” which Cardi B will be wearing in the commercial, exclusive to nyxcosmetics.com and ULTA Beauty.