03.11.24
Haus Labs by Lady Gaga has re-introduced the Color Fuse Blush Powder collection.
The collection was released as a limited-edition offering in 2023, but quickly sold out on the heels of viral success.
The blush powder is infused with HausTech-powered ingredients to ensure vibrant pigmentation and skincare benefits.
The formula comprises a proprietary fermented arnica to visibly reduce redness and nourish the skin. Featured in a majority of the Haus Labs product portfolio, fermented arnica is 860% more potent than traditional arnica. Additional advanced ingredients include hydraberry complex (extracted from red raspberries), which offers immediate and long-range hydration and supports the skin barrier.
The blush powder collection now includes an expanded shade range, featuring six shades providing a one-swipe blendable experience that seamlessly melts into the skin and works on all skin tones. In addition to Dragon Fruit, Pomelo Peach, Hibiscus Haze and Watermelon Bliss, the new range now includes French Rosette and Fire Moon.
In a consumer study, 100% of wearers said the blush felt weightless on skin; 97% agree it does not feel cakey or drying; and 97% agree it provides dimension to cheeks.
“At Haus Labs, we very intentionally build our products from the inside out using the latest in ingredient and formula technology to drive our new product innovation,” said Gloria Ryu, chief product officer. “Color Fuse Blush Powder is no exception. This formula delivers an unprecedented balance of a high pigment load, skincare actives like shea butter, squalane and fermented arnica at functional levels to nourish, hydrate and protect the skin and a luxe, sensorial powder texture that melts like a cream onto skin with minimal dusting and seamless blendability.”
Haus Labs by Lady Gaga Color Fuse Blush Powder is talc-free, vegan and cruelty-free and available for $38 in Sephora stores in the US and Canada, sephora.com, sephora.ca, and hauslabs.com.
Starting March 26, Color Fuse Blush Powder will be available in Sephora UK stores and across Sephora Europe.