Infographics

It's Vitamin C Day! Skincare Shoppers Spend More on Vitamin C Serums, Exfoliants and Moisturizers

It's Vitamin C Day! Skincare Shoppers Spend More on Vitamin C Serums, Exfoliants and Moisturizers

New data shows what beauty consumers are buying at Amazon, Walmart, Target and Ulta.

04.04.22
April 4 is National Vitamin C Day. To commend this skincare and wellness holiday, Happi is sharing the latest infographic with the theme.

Vitamin C serums, exfoliants and moisturizers are the best skincare products to splurge on, revealed in a new study by Skincare Hero that analyzed 677,165 customer reviews across Amazon, Walmart, Target and Ulta.
 
Key findings of the report include:
  • Products worth the splurge: vitamin C serums, exfoliant and moisturizers
  • Face washes and sunscreens don't get better as the cost increases
  • Exfoliants are the #1 product with the most bang for your buck
  • Sunscreens actually decline in ratings as the avg. cost increases
  • Amazon gets as much as 10x more avg. reviews for skincare products, compared to Ulta
The full study is available at: https://skincarehero.com/expensive-vs-cheap-skincare-products/
 

Top skincare for shoppers for 2022


Does price matter when it comes to rating beauty products?


Amazon and Ulta lead in average rating by retailer.


Amazon consumers rate the most, according to this chart.
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