Consumers are craving wellness products to boost immunity and fortify hair, skin and nails, according to sales and survey data at The Vitamin Shoppe. And, they are checking out social media and influencer reels to learn more.
 
According to the nutrition and wellness marketer, the five most prominent trends that impacted the health and wellness landscape in 2021 were:

Beauty, Redefined

Consumers are defining “beauty” through the lens of holistic wellness. This pertains to both skincare and haircare supplements.
 

Sports Nutrition Moves Beyond The Gym

The category is attracting new consumers via new benefits and innovations 

 

Plant-Based Wellness Hits the Mainstream

Health and environmental concerns are turning more consumers onto green nutrition 

 

Immunity Gets a Boost

Covid has brought and kept immune health top of mind 

 

The Influence of TikTok and Social Media


TikTok and social media influencers are driving demand for hot products, especially among younger audiences 



 

For more on wellness trends, look for our deep dive feature into the “beauty inside out” category in Happi.