05.03.24
Sharon Personal Care is building its presence in the US, adding staff to develop stronger relationships with customers in the critical US beauty market. The company also announced the opening of a new Israel-based Innovation Center where they will conduct research and development to create advanced solutions to support its expansion in the US and other markets around the world.
Joining the expanded US team are Mark Leasure as regional account manager for the western US, Paolo Andrea Gómez as regional account manager for the eastern US and Latin America, and Dana Surick as marketing manager. Sharon will also bring on a regional account manager for the midwestern US in the coming weeks. They join Pascal Yvon, who was hired in early 2023 to fill the newly created position of general manager of the Americas. He leads business development and corporate strategy in the region, which includes a sales office and application laboratory in Lambertville, NJ.
“Since joining the company, we have had great success in building the Sharon brand in the United States. With the addition of these talented industry veterans to our team, we are poised to continue to build our presence and to accelerate the development of new connections that are critical to our ongoing expansion in the pivotal US market,” said Yvon.
The new Innovation Center will fuel the product development and advancement that is needed to support Sharon’s successful expansion. It includes a suite of multiple R&D laboratories encompassing the fields of organic synthesis, analytical chemistry, microbiology, molecular biology, cell culture and formulation.
That innovation was on display this week at Suppliers’ Day. The show marked the US launch of three new Sharon hair and skin care products:
• AquaVita is the world’s first vitamin-based multifunctional preservation platform. Based on niacinamide (Vitamin B3), which is enhanced through the synergistic impact of select compounds. These synergies enable Sharon to turn B3 into a mild, green, safe, and sustainable antimicrobial preservation solution that protects formulations as well as contributes to skin health.
• Sharofeel DS is a 100% natural-based emollient that provides luxurious skin feel and advanced thermal resistance for skincare and haircare.
• SharoHyal Moringa is an innovative hair restoration solution combining low molecular weight hyaluronic acid and Moringa microproteins for increased hair elasticity and moisturization, sourced sustainably for clean beauty.
• The Sharon team also highlighted new clinical study results on its Hydresia SF2 Oleosomes. Within formulations, Hydresia acts as a natural emulsifier, and can emulsify up to three times its weight in oil. Once applied to the skin, it acts as an emollient, leaving the skin hydrated with a silky feel. When applied to the skin, the oleosomes collapse, releasing oils and vitamins, which are key components to healthy skin. The recent testing was conducted on 10 volunteers who applied Hydresia to their skin twice a day over a 28-day period to compare it to Ceramide NP. Hydresia SF2 improved hydration of the first skin layer by 21%, thickened the stratum corneum (the outermost layer of the skin) by 18.1%, and strengthened the skin barrier. Hydresia SF2 also increased the level of ceramides and fatty acids in the stratum corneum 4.9% more than ceramide NP, which is better for moisture retention and overall skin health.
"This marks a significant step forward in our commitment to pioneering sustainable skincare and hair care solutions. With our expanded presence in the U.S. market and the inauguration of our state-of-the-art Innovation Center, we're poised to lead the way in redefining the future of personal care. Our products showcased at Suppliers’ Day exemplify our relentless pursuit of excellence and dedication to meeting the evolving needs of consumers worldwide. We will continue to push the boundaries of innovation and sustainability in the beauty industry," said Sharon Personal Care CEO Naama Eylon.
For additional information on Sharon Personal Care, visit sharonpc.com.
Joining the expanded US team are Mark Leasure as regional account manager for the western US, Paolo Andrea Gómez as regional account manager for the eastern US and Latin America, and Dana Surick as marketing manager. Sharon will also bring on a regional account manager for the midwestern US in the coming weeks. They join Pascal Yvon, who was hired in early 2023 to fill the newly created position of general manager of the Americas. He leads business development and corporate strategy in the region, which includes a sales office and application laboratory in Lambertville, NJ.
“Since joining the company, we have had great success in building the Sharon brand in the United States. With the addition of these talented industry veterans to our team, we are poised to continue to build our presence and to accelerate the development of new connections that are critical to our ongoing expansion in the pivotal US market,” said Yvon.
The new Innovation Center will fuel the product development and advancement that is needed to support Sharon’s successful expansion. It includes a suite of multiple R&D laboratories encompassing the fields of organic synthesis, analytical chemistry, microbiology, molecular biology, cell culture and formulation.
That innovation was on display this week at Suppliers’ Day. The show marked the US launch of three new Sharon hair and skin care products:
• AquaVita is the world’s first vitamin-based multifunctional preservation platform. Based on niacinamide (Vitamin B3), which is enhanced through the synergistic impact of select compounds. These synergies enable Sharon to turn B3 into a mild, green, safe, and sustainable antimicrobial preservation solution that protects formulations as well as contributes to skin health.
• Sharofeel DS is a 100% natural-based emollient that provides luxurious skin feel and advanced thermal resistance for skincare and haircare.
• SharoHyal Moringa is an innovative hair restoration solution combining low molecular weight hyaluronic acid and Moringa microproteins for increased hair elasticity and moisturization, sourced sustainably for clean beauty.
• The Sharon team also highlighted new clinical study results on its Hydresia SF2 Oleosomes. Within formulations, Hydresia acts as a natural emulsifier, and can emulsify up to three times its weight in oil. Once applied to the skin, it acts as an emollient, leaving the skin hydrated with a silky feel. When applied to the skin, the oleosomes collapse, releasing oils and vitamins, which are key components to healthy skin. The recent testing was conducted on 10 volunteers who applied Hydresia to their skin twice a day over a 28-day period to compare it to Ceramide NP. Hydresia SF2 improved hydration of the first skin layer by 21%, thickened the stratum corneum (the outermost layer of the skin) by 18.1%, and strengthened the skin barrier. Hydresia SF2 also increased the level of ceramides and fatty acids in the stratum corneum 4.9% more than ceramide NP, which is better for moisture retention and overall skin health.
"This marks a significant step forward in our commitment to pioneering sustainable skincare and hair care solutions. With our expanded presence in the U.S. market and the inauguration of our state-of-the-art Innovation Center, we're poised to lead the way in redefining the future of personal care. Our products showcased at Suppliers’ Day exemplify our relentless pursuit of excellence and dedication to meeting the evolving needs of consumers worldwide. We will continue to push the boundaries of innovation and sustainability in the beauty industry," said Sharon Personal Care CEO Naama Eylon.
For additional information on Sharon Personal Care, visit sharonpc.com.