New Packages

Escada Chooses MeadWestvaco

November 22, 2005

Escada’s Island Kiss, a limited-edition perfume, features MeadWestvaco’s Crescendo, a premium paperboard with an ultra-bright, blue-white styling that is coated on one side. Engineered for the European market, Crescendo’s smoothness and graphic reproduction yields superior performance, according to company executives. More info: (203) 461-7677; Website: www.meadwestvaco.com/prg.

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