Brazilian beauty and grooming brand NaturaBrasil opened its first New Jersey location at Garden State Plaza in Paramus. This marks the expansion of Natura’s second store in the US outside of NoLiTa in New York City. Both sites feature restored wood, locally sourced and recycled materials.
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Go Green
NaturaBrasil focuses on sustainable beauty in its second US brick and mortar location.
Fully Stocked
Natura is a billion-dollar natural and vegan beauty/grooming brand that works directly with community co-ops in the Amazon rainforest to sustainably source exotic Amazonian ingredients.
Sink or Swim
Offering an interactive try-before-you-buy experience, shoppers at the new store can test scrubs, salves and much more, and then wash up at the community sink with fresh towels to dry hands
Staple Variation
Castabra is the brand’s “go-to” scent. The company’s home and personal care products, spanning from bar soap to candles, feature Brazil nut components.
Top of the Morning
Best-sellers at NaturaBrasil include the MuruMuru hair mask and Pitanga triple phase shower oil, according to the store.
Brand Expansion
In Brazil, NaturaBrasil operates as a direct sales company. But in the US, it takes a brick-and-mortar approach to beauty. And, the company owns The Body Shop.
Make Your Mark
Guests can #StandWithTheAmazon and pin their name on the wall display in support of saving the rainforest. If you notice more pins to the southern region, this is where a majority of NaturaBrasil shoppers have family roots!
By Melissa Meisel, Associate Editor 02.26.18
