It has long been known that environmental pollution has a detrimental effect on skin. Nearly 20 years ago, DSM was already analyzing the effects of ozone on the skin, and in 1999 launched its first anti-pollution skin care active, Preregen PF. Building on advances in science, DSM now focuses on new science like epigenetics to examine how pollution influences underlying skin functions.
DSM’s personal care business unit revealed a comprehensive new evidence-based concept that combines five leading DSM actives: Alpaflor Edelweiss, Pepha-Tight, Pepha-Protect, Regu-Fade and Preregen PF. With their known mode of action and proven in vivo efficacy on skin appearance and sensation, these were the ideal candidates to generate anti-pollution actives.
According to the company, until now skin anti-aging care focused on two fundamental needs: the need to protect the skin against extrinsic aging due to UV radiation, and the need to help the skin overcome intrinsic aging. DSM Personal Care is very well equipped to address these first two needs with its unique sunscreens, vitamins and skin care ingredients portfolio. Now, thanks to its Five Actives – Five Actions approach, the result of rigorous scientific research in the service of skin health and beauty, a third fundamental need is being comprehensively addressed: the need to protect the skin against environmental pollution.
More info: www.dsm.com/markets/personal-care/en_US/home.html