The Net Works

BBW Launches Home Fragrance Microsite

November 17, 2008

Bath and Body Works recently added a home fragrance microsite on its website, www.bathandbodyworks.com. The new microsite enables visitors to take a journey with home fragrance expert Harry Slatkin, where they can see, hear and experience his expertise in home fragrance with the click of a mouse.

The microsite is divided into three sections: education, shopping and fragrance finder. Viewers may choose from a library of webisodes to learn more about home fragrance—how to layer, the difference between a Wallflower and a Scentport and what makes up the perfect autumn collection, just to name a few.

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