Stamford, CT
203.975.0319
www.phoenixbrands.com
Sales:$140 million
Sales:
$140 million (estimated).
Key Personnel:
Mark Landry, chief executive officer and president.
Major Products:
Detergents—Fab, Dynamo, Ajax, ABC, Arctic Power (Canada). Laundry aids—Rit dye, Niagara spray starch, Final Touch Fabric Softener, Sunguard.
Comments:
Phoenix Brands has a new home as Trilantic Capital Partners sold the home care products maker to Lincolnshire Management at the start of the year. Phoenix Brands sells well-known brands such as Dynamo laundry detergent, Niagara spray starch and Rit dye. The latter has its own website with a project guide and a collection of bloggers who post ways they use the dye to change the color of everything from their shoes to their bedding.