Tom Branna, Editorial Director || January 6, 2017 Call me Mr. Clean Jeans. Nearly a year ago, I took exception to Levi CEO Chip Bergh’s recommendation that consumers stop washing their jeans in an effort to save water and ultimately, the environment. The Chipper even had the nerve to blame fol…
Tom Branna, Editorial Director || January 1, 2014 Unit dose formulas have made the biggest splash in the laundry detergent
category in the past year, but formulators still have more ideas to spur growth
in a sluggish category.