Top Companies Report

10. Mary Kay

June 28, 2012

Addison, TX
972.687.6300
www.marykay.com
Sales: $3 billion.

Key Personnel: David Holl, president and chief executive officer; Richard Rogers, executive chairman; Timothy Byrd, chief financial officer; Terry Cole, president, international supply chain management; Darrell Overcash, president, US and Canadian operations; Beth Lange, chief scientific officer; Sheryl Adkins-Green, chief marketing officer.

Major Products: Skin care, color, body care, sun care and fragrance marketed under the Mary Kay and TimeWise brand names.

New Products: Botanical Effects skin care; The Art of Nature color cosmetics collection; Mary Kay nail lacquer.

Comments: The company says sales rose 15% last year to top the $3 billion mark. Once again, Mary Kay was recognized by Brand Keys as a “brand that delights” because of the company’s high level of customer engagement and satisfaction. Brand Keys’ 2012 Customer Loyalty Index Survey examined customers’ relationships with 598 brands across 83 categories. MaryKay tied for first as the top brand in the cosmetics category and was listed as one of the top 20 brands overall in the “Brands That Delight” category.And, it was the only cosmetics brand to crack the top 20.


Mary Kay Lash Primer is new for Summer 2012.

“Being recognized as a brand that delights by Brand Keys offers additional validation to Mary Kay’s steadfast commitment to offering a great opportunity for women, exceptional customer service and products that are simply irresistible,” said Sheryl Adkins-Green, MaryKay Inc.’s chief marketing officer. “These three critical pillars influence all aspects of our business. We hope that anyone who interacts with the MaryKay brand can say with confidence, I love Mary Kay.”

The company has 2.4 million independent beauty consultants who operate in more than 35 countries around the world. To celebrate International Women’s Day, March 8, 2012, thousands of “Mary Kay family members” helped their fellow neighbors by volunteering more than 197,010 hours of community service—or more than 22 years of service valued at more than $4 million.


 

Related End-User Markets:

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