07.01.16
Shakeups Re-Shape Our Annual Top 50
We’ve been putting this list together since 1978 and in all that time, Procter & Gamble has been No. 1 on our list. Good, old reliable P&G. The casual reader might think not-too-much changes year-after-year with The Top 50 and, by extension, the US household and personal products industry. Not so, not by a long shot.
Nearly every year brings at least one major acquisition that knocks a company from the ranks of independent corporation and that has our team scrambling to figure out how we can refill our list. Or, brands switch sides and a company that was once, say, near the bottom of our rankings, suddenly leapfrogs over a half-dozen or so competitors.
Moves like these happen every year, of course, but the past year has been particularly volatile. For example, long-time companies on our list like Dermalogica and Murad are no longer independent; both were scooped up by Unilever, the largest company in our industry with headquarters outside the US (more on that later). Then there’s the curious case of Avon, which was split in two in an effort to turn around its fortunes and appease investors after several years of declining sales in key markets. The Top 50 also has several name changes with companies such as Energizer going by Edgewell. Blyth was acquired by The Carlyle Group and has been renamed Luminex. As a result, The Top 50 has been repopulated with new names such as Rodan + Fields, Sundial and The Honest Company. Meanwhile, familiar names such as Coty are expected to climb our list now that a bevy of brands from Procter & Gamble are finding their way into the Coty franchise.
The shuffling continues even as we go to press. Just last month, for example, Revlon announced it would purchase Elizabeth Arden for nearly $900 million. As the rest of 2016 unfolds and 2017 gets underway, you can be sure that shakeups will impact The Top 50 next year and for years to come.
That said, The Top 50 really only represents half of the story of what’s happened in the global household and personal products industry during the past year or so. To get the complete picture, be sure to read The International Top 30, our annual look at the leading companies with headquarters outside the US, which will be published next month.
The Top 50
1. Procter & Gamble Cincinnati, OH $48.0 billion
2. Colgate-Palmolive New York, NY $13.8 billion
3. Estée Lauder New York, NY $10.7 billion
4. SC Johnson Racine, WI $10.0 billion
5. Johnson & Johnson New Brunswick, NJ $7.1 billion
6. Amway Ada, MI $4.5 billion
6. Avon New York, NY $4.5 billion
8. L Brands Columbus, OH $4.4 billion
9. Coty New York, NY $4.3 billion
9. Ecolab St. Paul, MN $4.3 billion
11. Mary Kay Addison, TX $4.0 billion
12. Clorox Oakland, CA $2.6 billion
13. Church & Dwight Ewing, NJ $2.5 billion
14. Sealed Air Diversey Elmwood Park, NJ $2.0 billion
15. Revlon New York, NY $1.9 billion
16. Guthy Renker El Segundo, CA $1.8 billion
17. Sun Products Wilton, CT $1.6 billion
18. NuSkin Provo, UT $1.3 billion
19. New Avon New York, NY $1.0 billion
20. Elizabeth Arden Miramar, FL $971 million
21. Newell Rye, NY $860 million
22. Zep Atlanta, GA $700 million
23. Rodan + Fields San Francisco, CA $624 million
24. Nerium International Addison, TX $516 million
25. Arbonne Irvine, CA $502 million
25. Jafra Westlake Village, CA $502 million
27. Luminex Blue Ash, OH $500 million
28. Interparfums New York, NY $468 million
29. John Paul Mitchell Systems Beverly Hills, CA $437 million
30. Scentsy Meridian, ID $429 million
31. Edgewell St. Louis, MO $424 million
32. Tupperware Orlando, FL $416 million
33. Markwins City of Industry, CA $403 million
34. PDC Stamford, CT $400 million
35. WD-40 San Diego, CA $378 million
36. High Ridge Brands Stamford, CT $310 million
37. Gojo Akron, OH $280 million
38. Combe White Plains, NY $252 million
39. Seventh Generation Burlington, VT $250 million
40. Perfumania Bellport, NY $248 million
41. Helen of Troy El Paso, TX $219 million
42. Prestige Brands Tarrytown, NY $210 million
43. Atlantic Coast Brands Jersey City, NJ $203 million
44. Sundial Amityville, NY $200 million
45. Spartan Maumee, OH $185 million
46. Too Faced Irvine, CA $150 million
46. The Honest Company Los Angeles, CA $150 million
48. Hain Celestial Melville, NY $141 million
49. Farouk Houston, TX $139 million
50. Herbalife Los Angeles, CA $135 million
We’ve been putting this list together since 1978 and in all that time, Procter & Gamble has been No. 1 on our list. Good, old reliable P&G. The casual reader might think not-too-much changes year-after-year with The Top 50 and, by extension, the US household and personal products industry. Not so, not by a long shot.
Nearly every year brings at least one major acquisition that knocks a company from the ranks of independent corporation and that has our team scrambling to figure out how we can refill our list. Or, brands switch sides and a company that was once, say, near the bottom of our rankings, suddenly leapfrogs over a half-dozen or so competitors.
Moves like these happen every year, of course, but the past year has been particularly volatile. For example, long-time companies on our list like Dermalogica and Murad are no longer independent; both were scooped up by Unilever, the largest company in our industry with headquarters outside the US (more on that later). Then there’s the curious case of Avon, which was split in two in an effort to turn around its fortunes and appease investors after several years of declining sales in key markets. The Top 50 also has several name changes with companies such as Energizer going by Edgewell. Blyth was acquired by The Carlyle Group and has been renamed Luminex. As a result, The Top 50 has been repopulated with new names such as Rodan + Fields, Sundial and The Honest Company. Meanwhile, familiar names such as Coty are expected to climb our list now that a bevy of brands from Procter & Gamble are finding their way into the Coty franchise.
The shuffling continues even as we go to press. Just last month, for example, Revlon announced it would purchase Elizabeth Arden for nearly $900 million. As the rest of 2016 unfolds and 2017 gets underway, you can be sure that shakeups will impact The Top 50 next year and for years to come.
That said, The Top 50 really only represents half of the story of what’s happened in the global household and personal products industry during the past year or so. To get the complete picture, be sure to read The International Top 30, our annual look at the leading companies with headquarters outside the US, which will be published next month.
The Top 50
1. Procter & Gamble Cincinnati, OH $48.0 billion
2. Colgate-Palmolive New York, NY $13.8 billion
3. Estée Lauder New York, NY $10.7 billion
4. SC Johnson Racine, WI $10.0 billion
5. Johnson & Johnson New Brunswick, NJ $7.1 billion
6. Amway Ada, MI $4.5 billion
6. Avon New York, NY $4.5 billion
8. L Brands Columbus, OH $4.4 billion
9. Coty New York, NY $4.3 billion
9. Ecolab St. Paul, MN $4.3 billion
11. Mary Kay Addison, TX $4.0 billion
12. Clorox Oakland, CA $2.6 billion
13. Church & Dwight Ewing, NJ $2.5 billion
14. Sealed Air Diversey Elmwood Park, NJ $2.0 billion
15. Revlon New York, NY $1.9 billion
16. Guthy Renker El Segundo, CA $1.8 billion
17. Sun Products Wilton, CT $1.6 billion
18. NuSkin Provo, UT $1.3 billion
19. New Avon New York, NY $1.0 billion
20. Elizabeth Arden Miramar, FL $971 million
21. Newell Rye, NY $860 million
22. Zep Atlanta, GA $700 million
23. Rodan + Fields San Francisco, CA $624 million
24. Nerium International Addison, TX $516 million
25. Arbonne Irvine, CA $502 million
25. Jafra Westlake Village, CA $502 million
27. Luminex Blue Ash, OH $500 million
28. Interparfums New York, NY $468 million
29. John Paul Mitchell Systems Beverly Hills, CA $437 million
30. Scentsy Meridian, ID $429 million
31. Edgewell St. Louis, MO $424 million
32. Tupperware Orlando, FL $416 million
33. Markwins City of Industry, CA $403 million
34. PDC Stamford, CT $400 million
35. WD-40 San Diego, CA $378 million
36. High Ridge Brands Stamford, CT $310 million
37. Gojo Akron, OH $280 million
38. Combe White Plains, NY $252 million
39. Seventh Generation Burlington, VT $250 million
40. Perfumania Bellport, NY $248 million
41. Helen of Troy El Paso, TX $219 million
42. Prestige Brands Tarrytown, NY $210 million
43. Atlantic Coast Brands Jersey City, NJ $203 million
44. Sundial Amityville, NY $200 million
45. Spartan Maumee, OH $185 million
46. Too Faced Irvine, CA $150 million
46. The Honest Company Los Angeles, CA $150 million
48. Hain Celestial Melville, NY $141 million
49. Farouk Houston, TX $139 million
50. Herbalife Los Angeles, CA $135 million