• Once again, Unilever showed that it knows a thing or two about selling shampoo and soap bars in emerging markets. Led by sales gains in India, Brazil and other growth countries, the company reported 2012 sales rose 10.5% to €51.3 billion ($68 billion).
In a conference call with reporters, Unilever executives took the time to single out strong sales of hair care products and soaps in emerging markets such as Latin America and Asia.
“We’re making much clearer choices—allocating resources, and concentrating where we see the most potential,” said Jean-Marc Huet, chief financial officer. “It could be the launch of Tresemme in Brazil, Indonesia and India. It could be the launch of this product in the US, Magnum (ice cream) in the Philippines, Bertolli Gold (olive oil spread) in the Nordics, the UK—the list continues.”
Top-selling products in 2012 included Dove Damage Therapy hair care and Rexona Maximum Protection deodorant.