06.01.15
Alberto VO5 has a Facebook-based petition out for a star of its own on Hollywood Boulevard. The legendary hair care brand was created in 1955 after a Culver City chemist named Alberto developed a reatment with five vitamin oils that kept TV starlets’ hair, which was prone to breakage under Hollywood’s harsh lights, healthy and looking beautiful.
“Alberto VO5 was literally born in Hollywood and has played a starring role in American hair care ever since, which makes a Lifetime Achievement Award in the form of a hard-earned star on Hollywood Boulevard entirely fitting, and inspirational,” said Nina Riley, vice president of marketing at High Ridge Brands, owner of the VO5 brand.
“Alberto VO5 was literally born in Hollywood and has played a starring role in American hair care ever since, which makes a Lifetime Achievement Award in the form of a hard-earned star on Hollywood Boulevard entirely fitting, and inspirational,” said Nina Riley, vice president of marketing at High Ridge Brands, owner of the VO5 brand.