08.03.15
CHINA: Returning to the Shanghai World Expo Exhibition & Convention Center from March 1-3, 2016, the 9th edition of the Personal Care and Homecare Ingredients (PCHi) trade show will see the introduction of several new features, including expanded exhibition zones and new education and marketing initiatives, according to show organizers.
Apart from a fuller exhibitor profile that includes companies from testing, machinery and fragrance sectors, PCHi will present an ‘Innovation Laboratory’ that offers hands-on interaction and learning opportunities. The New Products Showcase, which saw positive reception from both exhibitors and visitors alike at PCHi 2015, will also make a return next year with an expanded presentation area. It will feature innovations from at least 20 companies. Additionally, PCHi’s official mobile app, launched during PCHi 2015, will be revamped to provide exhibitors and visitors with an enriched user experience.
Apart from a fuller exhibitor profile that includes companies from testing, machinery and fragrance sectors, PCHi will present an ‘Innovation Laboratory’ that offers hands-on interaction and learning opportunities. The New Products Showcase, which saw positive reception from both exhibitors and visitors alike at PCHi 2015, will also make a return next year with an expanded presentation area. It will feature innovations from at least 20 companies. Additionally, PCHi’s official mobile app, launched during PCHi 2015, will be revamped to provide exhibitors and visitors with an enriched user experience.