11.02.15
CHI has hired its first ever celebrity ambassador—actress, singer and pop-star Zendaya, who is known for her constantly evolving look. The alliance will include an ad and marketing campaign inspired by her trend-setting looks, social media integrations and in-store and red carpet events.
The “Zendaya x CHI” campaign officially kicks off this fall on social media with an extensive print ad campaign launching in spring 2016.
The “Zendaya x CHI” campaign officially kicks off this fall on social media with an extensive print ad campaign launching in spring 2016.