12.01.16
Getting little ones to brush their teeth can be trying, so Tom’s of Maine has enlisted children’s singer and songwriter Laurie Berkner to help with the task. Tom’s and Berkner have collaborated to create “Silly Brushing Song (Brush ‘Em Up),” a song that helps promote a healthy oral care routine for families.
“There is simply no one better than Laurie Berkner to help make tooth brushing fun for kids,” said Lindsay McPherson, senior brand manager at Tom’s of Maine. “We wanted to partner with her to help reinforce the importance of brushing for a full two minutes and to be part of helping parents establish naturally healthy habits that can last a lifetime.”
“There is simply no one better than Laurie Berkner to help make tooth brushing fun for kids,” said Lindsay McPherson, senior brand manager at Tom’s of Maine. “We wanted to partner with her to help reinforce the importance of brushing for a full two minutes and to be part of helping parents establish naturally healthy habits that can last a lifetime.”