06.04.17
CHINA: L’Oréal-owned Ultra Doux has partnered with TerraCycle, marking the recycling leader’s inaugural program in beauty care in China. Ultra Doux, a new natural hair care brand, is China’s first brand to provide a comprehensive solution for hair care packaging waste.
“It’s impressive for a brand such as Ultra Doux to take the global lead in protecting the environment through collection of their packaging,” said Tom Szaky, TerraCycle founder and global CEO. “Through the ambitious effort of having the Hair Care Recycling Program, we look forward to making an impact on reducing the amount of hair care packaging that is thrown away each year.”
With the help of China Foundation of Culture and Arts for Children, all the plastic waste collected through the Hair Care Recycling Program will be made into desks and chairs donated to schools.
“It’s impressive for a brand such as Ultra Doux to take the global lead in protecting the environment through collection of their packaging,” said Tom Szaky, TerraCycle founder and global CEO. “Through the ambitious effort of having the Hair Care Recycling Program, we look forward to making an impact on reducing the amount of hair care packaging that is thrown away each year.”
With the help of China Foundation of Culture and Arts for Children, all the plastic waste collected through the Hair Care Recycling Program will be made into desks and chairs donated to schools.