For a second year, Colgate and swimmer Michael Phelps are working together on water conservation. Phelps and Colgate encourage people to help save the planet by simply turning off the faucet. This year’s initiatives include “Save Water” with the Google Assistant. Users with a Google Home, or compatible smart speaker, can learn water facts, conservation tips or even ask to hear the sound of running water to “replace” the sound while brushing with the faucet off. The Action is now available to anyone with a Google Home device by saying, “Hey Google, talk to Save Water by Colgate.”  This feature is also available to Amazon Alexa users when users say “Alexa, enable Save Water.”  Colgate also created a special “Turn Off the Faucet” water-activated drain sticker that reveals the reminder “Turn Off the Faucet” when it comes in contact with water.