Brenntag North America, Inc., part of the Brenntag Group, has opened a newly expanded Personal Care Application & Development Center in Allentown, PA. The center will further support customers in the US and Canada who face personal care formulation challenges with technical solutions and inventive ideas.


Brenntag’s personal care team provides application assistance, formulation advice, raw material and ingredient recommendations, and starting point formulas. The applications center is continuously expanding its formulation library with unique formulations. Each year, the center launches hair care, skin care and color cosmetic prototypes at industry trade shows. These prototypes serve to showcase trends in the market, as well as unique uses for ingredients offered by Brenntag. Starting point formulations can be customized to fit customer goals and manufacturing requirements. Furthermore, formulary sheets detailing processing instructions, key ingredients, and benefits are often provided as a resource.


Christina Dean, applications lab director, and Terri Winters, senior personal care chemist at Brenntag North America, provide more than 50 years of formulation experience in color cosmetics, hair care, and skin care.


“In addition to offering technical guidance, the application center provides our customers with proof of concept formulations showcasing the latest in ingredient technology and industry trends. These formulation prototypes can be used as a starting point for formulators looking to shorten development time or as a guide to using a unique, specialty raw material,” said Dean. “I am excited the laboratory expansion will allow us to be more innovative in developing new formulations for the hair, skin and color cosmetics markets and to be a better technical resource for our customers.”