Inolex: added technical experts in Asia, the Eastern US and the United Kingdom. Puja Agarwal was named regional business director, Asia. She will be responsible for overseeing sales and marketing related activities for SE Asia, India, Japan, Australia and New Zealand. She brings nearly 20 years of technical sales and marketing leadership in the beauty care industry to Inolex, including eight years as senior regional marketing manager, South Asia and Middle East at Lubrizol Advanced Materials India.

Jennie Creech joined the company as technical account manager, Eastern US. Creech has more than 10 years of personal care specialty ingredient experience, having held positions at Clariant Corporation in technical sales and R&D. She will work closely with the domestic sales, marketing and R&D teams to deliver technical and commercial support to customers in the East. She will also play an important role in supporting new innovative and sustainable product launches.

Doreen Bailey was brought on as customer experience manager, a newly created, strategic position responsible for ensuring a positive experience through the full customer journey. She has held management positions at BASF and Nova, bringing more than 10 years of expertise in customer service, as well as hands-on experience in marketing, sales, product life-cycle management, inventory and logistics.

Julia Benson has been named technical account manager, UK, starting later this month. She brings more than 17 years of experience in the cosmetic, toiletry, fragrance, beauty and chemical industries, most recently as UK sales manager at Azelis UK. Her strong technical, product development, marketing and commercial background have been instrumental in her ability to nurture a strong opportunity pipeline and drive sales in leading global and indie brands. Further, she brings an entrepreneurial acumen, having founded and run her own consumer-facing formulation business.