Market research firm WGSN predicts what will be coming down the pike for 2024. This includes:
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Clean beauty will include clean color makeup.
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The normalization of men’s makeup will see the category gain lasting traction.
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“No-makeup makeup” will be reinvented for 2024.
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The aggressive contouring that has defined the 2000s will be replaced by a more natural look called soft sculpting.
- The embodiment of post-pandemic freedom, the next generation of lipsticks will focus on positivity and boosting moods.