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The deal with the haircare company features in-game, social media and community activations.
Hairitage by Mindy is The Dallas Wings’ official haircare partner.
“With Dallas being my family’s hometown, I am so excited to get further involved with the community and the Dallas Wings organization,” said Hairitage Founder and YouTuber Mindy McKnight. “I’m looking forward to partnering with the team on fun activations.”
Hairitage will be activating at various Dallas Wings games throughout the 2024 season. The brand will be the presenting partner for the “Celebration Latina Night” on Sept. 1, when the Wings host the Indiana Fever at 3 pm CT. Hairitage will also host six Concourse Activations, one pre-game Styling Station and an all-exclusive influencer game night.
Social media involvement includes a Get Game Day Ready with Me feature series, which will highlight pregame routines of the Dallas Wings. Additionally, Hairitage will sponsor a “Rapid Fire” feature series. The Dallas Wings will also host Hairitage Influencers at select home games during the regular season.
Hairitage will be an associate partner of a women’s shelter giveback initiative. Hairitage will donate products to a select women’s shelter in the Dallas-Forth Worth Area with members of the Dallas Wings accompanying Hairitage representatives for the donation.
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