Fine’ry Debuts Olfactive Experience with Masculine Scent Collection

Fine’ry has debuted masculine scents with the launch of nine eau de parfums.

The brand is also adding three new fragrances to its collection in both eau de parfum and body mist formats.

Following its TikTok success at launch in 2023, Fine’ry is reportedly one of the fastest growing fragrance brands at Target. Fine’ry is expanding its offering to appeal to a wider audience with a new masculine-centric fragrance collection. Each fragrance is made with depth and sophistication, offering a blend of fresh, spicy, woody notes and more, per the brand.

“We launched Fine’ry with a simple, but important mission: everyone deserves to feel fine,” said Nadia Khan, senior vice president of marketing at Maesa. “We have found through social listening, in-person events and on the ground conversations that we have universal appeal. But we wanted to ensure that, from an olfactive perspective, we expanded even further, while also increasing our presence within the aisles of Target. With this new collection in the men’s grooming aisle, we are addressing a consumer and market need, creating a more inclusive range and speaking to a new audience.”

New Collection

Ultra blends bergamot and pineapple with the boldness of black pepper, leading to a smoky dry down.

Why Not balances classic and fresh, with invigorating sage, layered over geranium and warm amber.

Aqua Venture is a clean marine scent with aquatic notes of sea salt and a grounding finish of juniper and moss.

Not Another Blue is a deep, aromatic woody fragrance, combining essential elemi, dry vetiver and amberwood.

Alleged contains an unexpected complexity of green sage, coriander and patchouli.

Jungle Vetiver is a woody, earthy scent with a touch of cardamom, carrot seed and black tea unfolding into a warm, musky base of vetiver.

Two Billion is a warm fragrance that balances the fresh opening of lavender with the depth of cedarwood and tonka bean.

In The Oud is a woody fragrance that blends rich oud with warm saffron and vintage suede for an exotic and captivating experience.

Smoke & Leather is a bold, smoky fragrance with notes of black leather and a woody dry down that evokes freedom and strength.

No Prince Required (EDP + Mist) is a gourmand scent with an air of independence, featuring jasmine, creamy marshmallow and rich amber.

Rosa Lina (EDP + Mist) is a velvet rose balanced by top notes of lychee and a luxurious dry down of cashmere musk.

She’s A Goodie (EDP + Mist) is a blend of fruity and floral, with the juiciness of purple plum, transitioning into gardenia petals and a sultry base of warm tuberose.

The new Fine’ry collection is available at select Target stores and online at Target.com for under $30, with the full collection rolling out to over 1,500 Target stores in February 2025.