Marketing News

Unite Hair Enters Sephora

The launch comes months after the pro hair care brand's nationwide in-store expansion at Ulta Beauty.

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By: Lianna Albrizio

Associate Editor

Salon-heritage brand Unite Hair has entered Sephora.

Officials say the partnership marks a major milestone for the brand as it continues to expand its reach among prestige beauty consumers. The launch comes months after Unite’s nationwide in-store expansion at Ulta Beauty.

Available Products

Unite’s best-selling 7Seconds System, including the 7Seconds Detangler will be available on Sephora shelves this summer. Since launching over 23 years ago, the lightweight leave-in conditioning spray has been championed by key leaders in the professional haircare community, according to the brand, and has since garnered an A-list celebrity fan base including Sofia Richie Grainge, Selena Gomez and Nicole Richie, among others.

Alongside 7Seconds, Sephora will be home to the brand’s fan-favorite formulas including Texturia Spray, U Oil, Boosta Volumizing Spray and more.

For a comprehensive look at the professional haircare market, go here.

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