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Blueair’s Wool Filter Raises Standard for Environmental Air Purification

In partnership with wool tech company Lanaco, the brand engineered a bio-based, USDA-certified wool filter that uses biodegradable alternatives.

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By: Lianna Albrizio

Associate Editor

Blueair, a global leader in air health, has unveiled what it’s caling the world’s first biobased wool filter for air purifiers.

The innovation sets a new standard for clean air, officials say. The industry-first filter follows a two-year journey of material exploration, testing and refinement.

In partnership with Lanaco, a New Zealand-based wool technology company, Blueair engineered a bio-based, USDA-certified wool filter that uses biodegradable alternatives while maintaining its “high-performance” standards.

“At Blueair, technology decisions are driven by measurable user value. Every material and component must show improvements in filtration performance, airflow, durability, and overall system efficiency to clean air more efficiently,” said Lars Dunberger, Blueair’s head of technology. “Our collaboration with Lanaco reflects that engineering approach, bringing together expertise to explore next-generation filtration technologies that can deliver cleaner air without compromising performance.”

Built for NASA

Made with real wool and 100% USDA Certified Biobased material, and free from “harmful” chemicals and microplastics, the new EcoLast Wool Filter features a 50% longer lifetime than regular filters, according to the brand. Designed for the Blue Pure 211i Max air purifier, the new filters offer an 18-month lifetime and effectively capture allergens such as dust, pollen and pet dander, removing 99.97% of airborne particles.

Plus, wool material from Lanaco has proven effective in the toughest environments, even during NASA’s Artemis missions to the moon and back, as part of the vehicle’s emergency air protection systems.

“For 30 years, Blueair has stayed true to its mission of helping people breathe cleaner, better air,” said Blueair CEO Andy Lu. “Our partnership with Lanaco, which brings the industry’s first filter to market, shows what that mission can achieve. We have spent the past two years working hand in hand with Lanaco to bring this groundbreaking achievement to the masses. Thirty years in, and we continue to pioneer what air wellness can mean for people’s everyday lives.”

For Blueair’s partnership with the New York Knicks, go here.

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