Australia-Based Teeth Whitening Technology Leader White Glo Enters US Market

A healthy smile is not critical for first impressions, it’s an indicator of a longer life. White teeth and clean gums can not only make consumers look years younger, but add years to their life, according to a recent study from the Oral Health Foundation.

 

Originally developed for Australian actors and models, White Glo has become a global leader in teeth whitening technology. Launched in 1995 and available in 50 countries, the dentist-approved brand has finally landed in the US and is poised to take the country by storm. 

 

“Based on an independent survey led by Australia’s largest consumer advocacy group, White Glo is proud to have ranked first in teeth whitening, competing with over 20 other brands and 700 participants over the course of a month,” said Dr. Aodhan Docherty, lead teeth whitening technology researcher for White Glo. “Based on the trialists, White Glo toothpaste significantly outperformed the average of 55% in terms of whitening noticed.  We are very proud of the brand we built and are confident that we will rise to the top of the US market.”

White Glo’s six-pointed star represents the six key daily requirements that dentists recommend having in consumers’ everyday toothpaste to prevent cavity and decay; plaque and tartar; bacteria in the mouth; improve gum health; and leave behind ultra-fresh breath will providing enamel-safe whitening. The hero product – Accelerator Teeth Whitening Kit – available at Walgreens – is fast, safe, and effective.

 

Using dentist technology, the blue spectrum helps to activate the exclusive White Glo whitening gel to accelerate the removal of stains, yellowing and discoloration. From just the first use, teeth will start appearing whiter. The kit offers 50 gel applications with an affordable price. The White Glo team has done away with single-use syringes and houses the gel in an easy-to-use squeeze bottle, which controls application. 

The more unique, best-selling products in the collection include: Professional Choice Whitening Toothpaste, rated “most effective whitening toothpaste” by Canstar Blue (an Australian consumer review and comparison website) and receiving a seal of approval by the Australian Dental Association; Coconut Oil Shine Whitening Toothpaste, which provides the ultimate clean and gives consumers whiter, shiner teeth while improving oral health and preventing tooth decay; Charcoal Teeth Whitening Powder, a highly absorbent powder that fights stubborn stains, traps color particles and whitens teeth enamel. This powder uses the natural benefits of activated charcoal to whiten teeth; and Eco-Friendly Corn Based Dental Floss, a plant wax and corn based dental floss with 100% biodegradable packaging.