Consumer Tech E-Commerce Group Trafilea Completes Acquisiton of The Spa Dr. Trafilea

Consumer tech e-commerce group Trafilea has completed its acquisition of The Spa Dr. Trafilea.

 

The brand, which helped transform the shapewear industry, grew the business of its brands Shapermint.com, Truekind and Shapermint Essentials from the ground up to over $200 million in five years. It now strives to become a key player in the clean skincare industry.

 

Financial terms were not disclosed.

 

The Spa Dr., founded by Dr. Trevor Cates, offers clean and natural skincare products and programs to help achieve a healthier and younger-looking appearance and make long-term, positive changes in skincare routines. The brand is on a mission to redefine global skincare consumption practices, championing the use of non-toxic ingredients in response to growing consumer apprehension about prevailing ingredients and practices in the industry, according to the company. The Spa Dr. says it’s leading a paradigm shift towards holistic well-being and conscientious skincare.

 

“We are excited to welcome The Spa Dr. into the Trafilea Group and quickly scale the brand, leveraging our large female audience in the US, proprietary technology, and proven growth marketing platform now empowered by AI,” said Santiago Zabala, CEO of Trafilea Tech E-Commerce Group. “The opportunity for growth is large in the US and internationally. We want to create a movement to awaken women to embrace non-toxic skincare products and routines that can change their lives.”

 

Projected to achieve a $230 million in sales this year, Trafilea is channeling its rapid-growth strategies and technological prowess into exciting new verticals. This strategic move underscores the group's commitment to reshaping industries with purpose, harnessing technology and innovation.

 

Trafilea says it strives to bring The Spa Dr. to the forefront of the holistic clean skincare movement, providing support to help its customers achieve healthier-looking skin, and increasing awareness of truly non-toxic, natural beauty and skincare products.