Country Singer Kelsea Ballerini is CoverGirl’s New Face

Cover Girl has named Grammy-nominated country singer Kelsea Ballerini the cosmetics brand’s new Cover Girl.

 

Ballerini will be the face of a soon-to-be-announced collection from Cover Girl coming this spring, and will be joining the brand in a multi-year partnership.

 

“I’ve been a fan of Cover Girl for as long as I can remember,” said Ballerini. “I’ve always had an iconic tube of Cover Girl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a Cover Girl. Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist. I’m excited and honored to partner with Cover Girl, and I can’t wait to share more about my favorite products from the brand.”

 

The multiplatinum songwriter/producer has emerged as one of the most acclaimed and talked-about artists in country music and is best known for her seven No. 1 songs at Country Radio. Ballerini made history as the only female country artist to log three consecutive No. 1 singles from a debut album. 

 

Originally from Knoxville, Tennessee, Ballerini has remained true to herself and relatable to fans and beauty aficionados. Ballerini began songwriting as a child and released her first studio album in 2015. She has since gone on to have major chart-topping success, with 25 gold and platinum certifications from the Recording Industry Association of America to date, garnered multiple Grammy Award nominations and two CMA Awards in 2021.

 

“We are thrilled to welcome Kelsea Ballerini into the Cover Girl family,” said Stefano Curti, chief brands officer, consumer beauty, at Coty. “She is a lover of beauty, constantly experimenting with fun makeup looks as part of her creativity. Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at Cover Girl hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line up Cover Girls who share the same passion for accessibility, inclusivity and individuality.”