Gap Revives 90s Fragrance Collection for a New Generation

In Fall 1994, Gap rolled out Dream, Grass, Heaven and Om fragrances. The products fell out of circulation but are now returning with a new addition, Harmony, for Summer 2026.

DSM-Firmenich perfumers Honorine Blanc and Nicole Mancini developed the collection in close collaboration with the Gap Beauty team.

Blanc, who worked on the original fragrances, was recently honored by The Fragrance Foundation with its 2026 Lifetime Achievement Perfumer Award, as reported in Happi. 

“Gap has always created products that become part of how people express who they are, and fragrance is a natural extension of that. We’ve modernized Gap’s signature fragrances for the person who grew up with Gap and for those discovering it for the first time. It’s a deeply personal category and a powerful way for us to connect generations as we continue to evolve the brand,” said Mark Breitbard, CEO and president of Gap.

Deb Redmond, head of beauty at Gap, added: “Gap has a real opportunity in beauty, and fragrance is where that story starts. We were rigorous about the technical journey, maintaining the core DNA of the original scents while modernizing the formulations for how people actually wear fragrance today. Gap has always made quality feel within reach. This collection is that same commitment, applied to beauty.”

Supporting the launch is a new campaign, “Wear What You Feel,” starring actress Victoria Pedretti.

Gap Fragrance arrives in all Gap stores nationwide and online on July 30, available in three formats: a five-piece .05 oz Discovery Kit, a 10ml size and a 50ml size.